The Propaganda Machine: Basic Principles
Propaganda is designed to actively spread a philosophy or a point of view. What separates propaganda from “normal” communication is the way the message attempts to shape opinion. As opposed to “normal” communication, propaganda is designed to induce an emotional response. This emotional response becomes attached to the message. These emotionally charged messages are designed to suggest non-logical or non-intuitive relationships between concepts. Most adults have learned through life experiences, education, cultural norms, and spiritual insight an intuitive sense of right and wrong. As we grow older this intuitive sense grows in us. It enables us (if we listen), to have an inner guide to decision making and coping with the world around us. As we get older, this intuitive sense can manifest itself to become wisdom. The emotionally charged messages of propaganda challenge and then replace the logic of our intuition. It is illogical or non-intuitive that a particular racial group would be considered so inferior they would deserve extermination. No large group of free thinking adults would on their own come to the conclusion that it is logical to exterminate an entire race of humans. But under the right conditions and with the skillful use of emotionally charged messages (propaganda), a large group of people can be conditioned to believe that killing on a mass scale is a logical and justified act. There is a tendency to blame the flawed ideology in cases where there are extreme outcomes like genocide. We lose sight of the fact that these aberrant ideologies owe their mass acceptance to well executed propaganda campaigns. Without mass acceptance, these aberrant ideologies would most likely become mere footnotes in history.