Propaganda Machine Tools: Bandwagon
Propagandists use the bandwagon propaganda tool to add individuals or groups to their artificially created movements. The most recognizable form of the bandwagon propaganda tool is the staged events for political parties or religious organizations. These events offer symbols, colors, music, movement, and drama to energize and reinforce previously propagandized attendees. These events also try to woo the emotional susceptible by the emotional messages delivered by the event. They usually employ nearly all the other tools of propaganda to push and pull people on to their bandwagon. All forms of deceptive flattery are used to harness the fears and hatreds, the prejudices and biases, the convictions and ideals that are common to the group. Because the purpose and the format of these events have specific messages and agendas to deliver, they must be tightly scripted and controlled. It is no accident that every event President Bush attends is tightly scripted and controlled. Each of these events provides a stage to repeat previous propaganda messages, to reinforce the beliefs of the faithful, and to hopefully draw new converts to the cause. The Rove propaganda machine has never let an opportunity to turn even the most mundane media event into a bandwagon opportunity. Karl Rove has been able, with the help of the corporate media, to harness the bandwagon tool to draw millions of Americans into believing the non-logical, non-intuitive ideologies of the Christian Conservative Right.