Inspiring a Vision for the Future
The liberal community is good at understanding the issues that face our country. They talk and write about them endlessly. They constantly reinforce their own views, while propping each other up, on what they consider to be, the moral high ground.
All this is good, of course, to some extent. Unfortunately, there are two very important missing elements. These missing elements are very well understood by the Corporate Right. I call these elements; the how and why of position presentations. Let’s start with the how part first.
How, a view or position is presented is almost more important than the actual content of the position. Liberals seem to always to be gearing their presentations toward other liberals. They have become the masters of preaching to their own choirs. One does not reach the everyday person on the street, with long-winded diatribes. You reach them with messages that are simple and clear, which include carefully weighted emotional appeals. You present to them, a direction and a choice, that is easy to understand.
The why part of the presentation equation, seems to be almost completely missing from most liberals thought processes. Unlike the Corporate Right, they never direct their thoughts or speeches toward clearly articulated goals. We saw in the last presidential election, speech after speech of carefully crafted presentations designed to move people to predetermined goals. They were able to create a vision (however false), and give people a reason, to buy their lies.
So, it is not enough to occupy the moral high ground or have the ability to be articulate about your possession of it. We liberals need a vision for the future. We need vision that stimulates our emotions as well as our brains. We need a vision that can inspire us to inspire the American people.